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The Gameday Collection is all about celebrating those game day moments with family, repping your favorite player and team with pride, and creating memories that last a lifetime. It doesn't matter if you're in the stadium or watching from home, these pieces are designed for everyone who loves the Aidan and the Lions. Whether you're a die-hard or you've just started drinking the Honolulu blue Kool-Aid, our Gameday Collection has something for every level of Detroit fans.
See where the money from your purchase goes!
Meet our newest hero, Landen! Aidan met 13-year-old Landen earlier this year shortly after his cancer diagnosis, but his smile...
Meet 8-year-old Taure, the spitfire of the family and our very first hero of the 2025-26 football season! She is...
Meet our wonderful hero, Vito, an incredible 7-year-old boy who was born with Goldenhar syndrome. Goldenhar syndrome is a rare craniofacial...
Meet our very special hero, Hutch the rescue dog. In October 2023, he was found dumped on the side of...
Meet our newest hero, Landen! Aidan met 13-year-old Landen earlier this year shortly after his cancer diagnosis, but his smile hasn't wavered once. He was diagnosed in December 2024 with high-grade surface osteosarcoma, a type of aggressive and fast-growing metastatic bone cancer.
Meet 8-year-old Taure, the spitfire of the family and our very first hero of the 2025-26 football season! She is powerful, beautiful, brilliant, and brave. Taure was diagnosed with Idiopathic Aplastic Anemia.
Meet our wonderful hero, Vito, an incredible 7-year-old boy who was born with Goldenhar syndrome. Goldenhar syndrome is a rare craniofacial condition present at birth, characterized by abnormal development of the eye, ear, mandible and spine.
Meet our very special hero, Hutch the rescue dog. In October 2023, he was found dumped on the side of the road inside a box in Detroit with his 4 other siblings at only 8 weeks old.
